A Journey in B2B Sales Development
Since my first sales position, I have served as a Tech Sales Lead, providing comprehensive sales and marketing services for the tdchno-commercial products and services in IT industry. My expertise spans the entire sales funnel, from list building and acquisition to inbound and outbound lead generation. I specialize in B2B account management and execution, working with Msnagers, Directors to top C-level executives to plan, develop, and manage their sales and marketing campaigns.
Throughout my career, I have been part of the sales and marketing efforts behind some of the world’s most significant technological advancements over the last two decades. My approach goes beyond just learning the latest IT buzzwords—I focus on how these technologies can truly benefit the customer, making technology accessible and practical for business solutions, from conversation guides of unique value statements or propositions handling rebuttals objections to
As a sales technology specialist, I understand that effective technology adoption is not about memorizing acronyms but understanding how tech can drive real business results. I have provided innovative solutions to a wide range of industries, from business and healthcare to government and education. Some of the key sectors I’ve served include:
•Business
• Healthcare & Medical
•K-12 and Higher Education
• Global Procurement Services
• Federal and Local Government
• ManufacturingP
• Public Sector
I have deep experience working with technologies such as ERP, business intelligence, 3D modeling, cloud computing, and cybersecurity. My team and I have been trained on a wide array of software, IT infrastructure, and managed services, equipping us to provide tailored solutions for each client.
Clients and CampaignsOver the years, I’ve had the privilege of working with some of the most recognizable names in tech. These Original Equipment Manufacreres (OEM), Value Added Resellers (VARs) and Channel Partner clients include:
• Roadmunk (Tempo Software)
• Oracle Gold Partner (SaaS ERP)
• IIBM STORWISE Solutions
• IC Medical
• NetApp
• Viral Nation (Social Media Marketing & Brand Awareness)
• Intel (Cloud Migration)
• Ingram Micro (Dell Technologies)
• Tech Data (Lenovo, Dell, IBM Storage Solutions)
• Fish Innovation Solutions (FINN)
• Aviation Learning
From small startups to large multinational corporations, my work has always focused on building long-term, value-driven relationships. I help companies close deals, build sales pipelines, and develop effective strategies for sustainable growth.
Sales Philosophy: Hunter, Relationship Builder, Problem Solver
My approach to sales is multi-faceted. I’ve been a “hunter,” prospecting new clients and identifying key decision-makers. I’m also a relationship builder, focusing on customer follow-up and developing strong connections. In terms of sales posturing, I rely on tools like Salesforce, Google, and Microsoft to manage prospects, track follow-ups, and deliver measurable results.
At the core of my process is a consultative selling approach, where I listen to customer needs and position solutions that address their pain points. My objective is not just to sell a product but to provide a solution with strategic business impact.
A Focus on Results
One of my proudest accomplishments is leading sales engagements for both publicly traded multinational companies and early-stage startups. I drive growth alongside my clients’ sales teams, focusing on cold calling, relationship building, and designing sales campaigns that bring in new customers.
Ultimately, I aim to help businesses discover the MAN—Money, Access, and Need—ensuring that each sales engagement is relevant, strategic, and beneficial for both parties.
The Future of B2B Sales
As a sales development specialist based in Rochester, New York, I continue to support clients across Europe, Canada, and the US. My strategy involves breaking long-term objectives into tactical, short-term plans that deliver measurable results. Whether working with SaaS software companies or IT-based businesses, I help organizations build robust pipelines and close deals through a combination of sales development strategies, product knowledge, and communication skills.
From strategic prospecting to active listening and objection handling, my process is designed to align with the modern buyer’s journey. I focus on identifying pain points, engaging prospects meaningfully, and ensuring a commitment to the solution that delivers business value.
In today’s fast-paced B2B landscape, my mission remains the same: helping clients grow their businesses and succeed in an ever-evolving market.
About The Author
