Sentia – Managed Security Services

Campaign Overview

HQ Sentia 120 East Beaver Creek Rd, Richmond Hill, ON L4B 4V1, Canada

Sentia offers Managed Hybrid Cloud Services in North-West Europe. They design, build, and manage application landscapes in the cloud to allow customers to improve in their markets. Sentia offers outsourcing services to organizations and institutions. With its Consulting division, Sentia supports customers with the implementation of a cloud first strategy. Their headquarters is in Nieuwegein, Netherlands

Managed Security Services

• Patch Management – Campaign Focus
• Firewall Management
• Vulnerability Scanning
• File Integrity Monitoring
• Log/SIEM Management
• IDS/IPS/HIDS Management
• PCI Scanning
• Breach Readiness as a Service

Patch Management

What it is:  A patch is simply a piece of code that improves a program already installed into your system — basically a bandage for computer software. Once a bug has been identified in your software, a patch is created to correct the problem without having to re-create the entire program.

Patch management is a strategy for managing patches or upgrades for software applications and technologies.

Why is it important: More than 60 percent of small businesses get hacked every year, and hackers are finding new ways to break into computer systems every day. As cyber threats become an increasingly pressing issue, proper network security is more vital than ever to mitigate the risk of a data breach and maintain your customers’ confidence in your brand.

Benefits of Patch Management:

• Security:The most critical and obvious benefit of patch management is heightened network security. Patches are often created after a company has experienced a data breach to ensure other businesses’ data remains safe and applying a patch as quickly as possible lessens the risk of your business becoming affected. By securing your network before hackers exploit a program’s security vulnerabilities, you can avoid the data theft, legal issues and lasting reputation damage that often follows a security breach.
• Productivity: Have you or your employees ever had to stop work because of a computer crash or network error? This is often due to bugs in your system, and it’s more than just a minor inconvenience — it’s a waste of time and labor hours. A patched system is an efficient one, as it helps you get the most out of your programs and reduce downtime. A single patch

can lead to a considerable boost in network productivity, and an entire patch management system can transform the efficiency of your entire company.

• Compliance:With the increase in security breaches has come increased regulations that require companies in many industries to follow security best practices. Government institutions, healthcare services and financial sectors are among the most heavily regulated, but other industries are rapidly creating their own security compliance rules and guidelines. Failure to comply could potentially result in legal penalties for your business. Patch management ensures you stay within compliance of these standards.
• Remote protection:More businesses than ever are encouraging at least part-time remote employment — in fact, around 70 percent of workers around the world work remote at least one day a week. So how do you protect the data stored at your employee’s homes or on mobile devices? Patch management programs can be implemented as part of a remote workforce support solution to protect all of your company’s devices, no matter where in the world they’re located.
• Innovation:Technology is moving quickly. It seems that just as soon as developers introduce one feature, a newer, better one comes along to take its place. But patches — which usually contain new features and functionality — allow you to keep up with the latest technological innovations and improve your services without the need to buy entirely new software.

Other Capabilities

• Cloud Solutions
• Infrastructure Solutions
• Data Storage and Protection
• Networking & Security
• Client Devices
• Artificial Intelligence

Target Audience

IT Manager/Director, Security Manager/Director, Storage Manager/Director, CIO, CTO, VP of IT

Call Introduction/Road Map

Hi, this is Tony calling on behalf of Sentia. I was directed to you as the best person to speak to about your organization’s IT initiatives. Is this correct?

NO: Who would be the correct person to speak with?

YES: Great! Essentially the purpose of my call is to share some helpful information about Sentia, a Canadian high-value, IT solutions provider. What is a good email to send over some pertinent information for your IT initiatives?

Discussion Points

1. Would you like to reduce the likelihood of system crashes and security breaches?
2. Does your company need to have security compliance?
3. Are you able to keep up with regulatory standards?
4. Is your system protected from malware, DDoS attacks and hacktivism?
5. Have you patched your devices?
6. When was the last time you have patched them?
7. Have you considered outsourcing patch management?
8. Would you benefit from a patch assessment?

Deeper Dive Questions (where applicable)

• Budget
• Do you have a budget in place for this initiative? If so, are you able to disclose the size of the budget?
• If you have not established a budget, when do you expect to establish?
• Do you have a rough estimate as to the size of the budget?
• Do you anticipate a minimum budget threshold?
• How much do you anticipate investing?

• Decision making process
• What is the decision making process and how many people are involved?
• What is the prospect’s role in the process?
• How will the decision be made?
• Is there a final decision maker?

• Timeframe
• When will you make a decision on this initiative? When do you expect to start?

• Next Action:

Based on what we’ve talked about I’d like to provide you with some more information and follow up with my colleague in order to further discuss the topics we’ve covered.  When is the best date/time to set up a conference call?