A go-to-market strategy, or GTM strategy, is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers (“go-to-market”) and to achieve a competitive
What Is Your projects Value Proposition? I have worked with some of the top OEMs, VARs, and channel partners in the world to help them market and sell a wide
Written by: Anthony F. Crilly Project Date: February 2023 – February 2024 The ventire capitalists and CRO at Tempo Software contracted hired me to improve their sales for acquired company
As a professional, you know that no two days are alike in sales and business development. You’re quick to adapt to new situations, and you have great instincts about people.
The overarching goal of any (SaaS) organization is to build sustainable growth. The levers of growth are a combination of winning new business and keeping existing customers. In his notable
An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package. IT vendors, service providers and value-added resellers (VARs) market their
